Nov 20, 2009

Anurradha Prasad, Chairperson cum Managing Director of B.A.G. Films & Media Ltd was honoured with the HALL OF FAME award at the annual Indian Television Awards held on 20th Nov’09 in Mumbai. The award comes in as recognition of her contribution to the media and entertainment industry.


Anurradha started her career as a journalist in the Press Trust of India almost two decades ago. In 1993, she founded her own company B.A.G. Films & Media Ltd (formerly known as B.A.G Films Ltd) with the aim of creating television software of the highest quality in an environment that fostered creativity. Under her leadership, the organization went on to make landmark television programmes like Kumkum- Ek Pyaara Sa Bandhan, Poll Khol, Haqeeqat, Red Alert, Zaike Ka Safar and Mitwa- Do Phool Kamal Ke.  In 2007, Anurradha launched an umbrella brand Broadcast 24 under which she launched ‘News 24’; a 24-hour News channel that is today the fastest growing Hindi news channel in the country.  In March 2008, under the same brand she launched India’s first Bollywood news channel E 24. Anurradha heads a successful radio network Dhamaal 24- a 24-hour radio network reaching out to listeners across the country at stations including Hissar, Karnal, Muzzafarpur, Patiala, Jalgaon, Dhule, Ahmednagar, Ranchi, Jabalpur and Shimla. She also reaches out to aspiring media professionals with The International School of Media and Entertainment Studies (iSOMEs), a school dedicated to teach and train media professionals of tomorrow. She continues her stint of producing successful shows like Star Vivaah and Mitwa for Star Plus through her production house Studio 24.  Keeping pace with changing times and technologies, she has made B.A.G. Network available in cyber space through her web service B.A.G. Convergence. With all this and her forthcoming ventures, Anurradha has led B.A.G Films & Media Ltd to become one of the most prestigious 360 degree Media companies of India.


Reacting to the honour, Anurradha said ‘I dedicate this award to all my family, friends and colleagues who have shared the journey of B.A.G. Films thus far. With this recognition, I hope to achieve many more milestones and I thank Indian Television for bestowing this truly prestigious honour on me.’

About B.A.G Films and Media Limited
B.A.G Films & Media Limited, one of the leading content creator powerhouses in India, was incorporated to explore new opportunities in Electronic and Multimedia Industry with a vision to raise fundamentals of TV software development to a higher level in an environment that fosters creativity. One of the oldest and most reputed establishments of the country,   B.A.G Films & Media Limited has provided quality service since 1993 and has a rich footage of over 50,000 hours of programming in news, chat shows, current affairs, entertainment, soaps, audience based shows, film based shows & infotainment and thus far boasts of having ‘bagged’ awards from RAPA, Indian Telly Awards, among others. B.A.G Films & Media Limited is now extending its 360 degrees approach to their diversification plan – encompassing TV, radio, convergence, animation, media training and production.

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