E24, the Bollywood Entertainment channel owned and operated by B.A.G. Glamour Ltd. (a subsidiary of B.A.G. Films & Media Ltd.) is available on the TATA Sky platform from February 21, 2009. Pitched as the Indian film industry’s first news channel- E 24 has within a short span of time established itself as a market leader as a niche player in the entertainment space. The channel’s youthful look and glamorous content has appealed to film lovers across India. Its presence on TATA Sky is bound to strengthen its position as one of the most premium entertainment channels in the country.

E 24 has given the older and established players a run for their money. With its presence on TATA sky, the channel hopes to reach out to more viewers and earn premium for its brand of news telling. With a strong foothold in the market, E 24 is likely to pose stiff competition to its counterparts in the near future.

Talking of the development on the channel, Ms. Anurradha Prasad, Chairperson cum Managing Director of B.A.G. Films & Media Ltd. stated “E 24’s presence on TATA Sky, is bound to get in more viewership and audiences for the channel. I am confident that new audiences will appreciate the creative content and look of the first news channel of the Indian film industry in the country.”

Editor’s Note
B.A.G. Films & Media Limited, one of the leading content creator powerhouses in India, was incorporated to explore new opportunities in Electronic and Multimedia Industry with a vision to raise fundamentals of TV software development to a higher level in an environment that fosters creativity. One of the oldest and most reputed establishments of the country,   B.A.G. Films & Media Limited has provided quality service since 1993 and has a rich footage of over 50,000 hours of programming in news, chat shows, current affairs, entertainment, soaps, audience based shows, film based shows & infotainment and thus far boasts of having ‘bagged’ awards from RAPA, Indian Telly Awards, among others. B.A.G. Films & Media Limited is now extending its 360 degrees approach to their diversification plan – encompassing TV, radio, convergence, animation, media training and production.

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