In December 2007, BAG under its umbrella brand Broadcast 24 launched its first channel News 24. The channel with its fresh look and mass appeal attracted the audience and in less than three months of going on air, rose to become the fastest growing Hindi news channel in the country. "News 24" disseminates news that investigates before it informs, researches before it reaches out and ascertains before it speaks.
News 24 today has left behind old players in the news market as revealed in the latest TRP rating. It is now present on all DTH Platforms and is a premium Hindi news channel across the country. Responsible reporting and its chic look has appealed to the mass audience of India. The channel today boasts of being the fastest growing Hindi News channel in the country and is all geared to set new standards in news reporting.