Broadcast 24 (B.A.G. Films & Media Ltd. initiative)

Broadcast 24 is the umbrella brand of BAG Network. The aim of this brand was to launch platforms, through which quality content could be disseminated to the common person. Under this brand, BAG Network launched its first channel, News24, in December 2007. The channel has emerged as the fastest growing Hindi News channel in India.

In December 2007, BAG under its umbrella brand Broadcast 24 launched its first channel News 24. The channel with its fresh look and mass appeal attracted the audience and in less than three months of going on air, rose to become the fastest growing Hindi news channel in the country. "News 24" disseminates news that investigates before it informs, researches before it reaches out and ascertains before it speaks.

The film industry is the staple entertainment diet for millions in India and abroad. The appeal of Indian cinema is universal and the glitz and glamour of Bollywood have dazzled the world for almost a century. There are several channels on air featuring aspects of the Indian film industry. Despite a huge demand, however, there was no channel with dedicated 24-hour programming on news about Bollywood. In spite of the growing clout of Bollywood, there was no channel with its finger on the industry’s pulse. And so, the avid couch potato did not really have a 360 degree perspective of Bollywood.
Dhamaal 24 (106.4 FM)
Broadcast 24 launched its radio network, Dhamaal 24
Broadcast 24 launched its radio network, Dhamaal 24 (106.4 FM), in year 2005. The FM station is operational at 9 stations across India including Hissar, Karnal, Patiala, Ranchi, Muzaffarpur, Dhule, Jalgaon, Ahmednagar and Jabalpur. With this launch, Broadcast 24 made its foray in the field of radio broadcasting and has set new standards in the said field. The radio station is now the voice of the regions it is broadcast in and its many shows are household names there.