Keeping this vacuum in mind, we launched E 24, Bollywood’s No. 1 Channel, in March 2008, under the Broadcast 24 umbrella. Modern, interactive, informative and passionate, the channel reports the glitz and glamour of Bollywood with honesty, zeal and commitment. Films, music, entertainment reviews, gossip, scoops and scandals- the channel features all such programmes in unique style and looks.
Bollywood Reporter, Filmy Café, E Special and One Day One Life are some key programmes of E 24 that easily qualify as channel drivers. These programmes, and others on the channel, have done consistently well since the launch.
However, this is just the beginning. The channel strives to showcase Bollywood with innovative content, presented in its very own unique style to give its viewers the daily dose of Bollywood- 24 hours a day, seven days a week.